STEPHEN HISCOCK
Founder
For years I dealt with my underwear riding up. Ever since I first started purchasing “nice” boxer briefs, it just became something I got used to. I started to pay attention to it more and more as I got older, and it kept annoying me every single day.
I tried other brands and even different sizes and styles of boxer briefs. Nothing actually solved my problem. Some were better than others, but no boxer brief was completely distraction-free for my days at work.
In 2023, I decided to solve this problem for myself. Since then, I have been obsessed with finding a solution to the issue I faced every single day for sixteen hours a day. It took almost three years, with dozens of setbacks, failures, and thousands of hours thinking about men’s underwear.
Now, in 2026, I am about to launch my first product, the Nether Boxer Brief, designed to actually deal with real issues men face every day.
If you want to read the full story click below.