Updates

One Month In
One Month In
The Apex has been live for about a month. Every single review is five stars. Zero returns. Firefighters, plumbers, HVAC technicians, and guys who just sit at desks are all... Read more...
Available Now
Available Now
It took me 3 years to build this pair of boxer briefs right. I'm excited and proud to share this product. Since picking up the first order in Vancouver on... Read more...
On the plane!
On the plane!
Three years, zero experience, and countless setbacks later. My first shipment of Nether boxer briefs is finally in the air. This was never about building just another underwear brand. It... Read more...
TENCEL™ Fabric Licensing
TENCEL™ Fabric Licensing
Finding a supplier that could source TENCEL™ Lyocell was a game changer. This isn't just another fabric, it's the gold standard in sustainable textiles, used by brands like Patagonia, and... Read more...
Nether boxer brief on the table ready to be shipped
Production is almost wrapped up.
Production is almost wrapped up!  Read more...
Apex Boxer Briefs Are Almost Here: Valley 3D Pouch Comfort Is Coming Soon
Apex Boxer Briefs Are Almost Here: Valley 3D Pouch Comfort Is Coming Soon
The Apex Boxer Brief Is Almost Here: First Bulk Order Arriving Soon It’s taken a long time to get here, but I’m only a few weeks away from receiving my... Read more...
Whats Going On....
Whats Going On....
So when we first found someone who could develop the idea in Vancouver, it seemed like an awesome idea at the time. In my head, I thought this meant we... Read more...
Our third prototype and some of the changes we have to make for the next pair
Prototype #3 And Progress Updates
Our third prototype has arrived, bringing us closer to completing product development! Changes are on the horizon in the new year, particularly in manufacturing. Despite setbacks, we're inching closer to... Read more...
Prototype #2 Was Here!
Prototype #2 Was Here!
Our second underwear prototype is here, marking progress in our design journey. Despite challenges, we're refining and eagerly awaiting the next step. Read more...
Second Prototype- Update
Second Prototype- Update
Since February, we've been on a journey to create the best men's underwear in Canada. After countless hours of brainstorming and overcoming challenges, our first prototype was completed in May.... Read more...
First Material Shipment
First Material Shipment
In the early stages of our venture, receiving our first material shipment was a defining moment. Despite facing challenges due to our startup size, we remained unwavering in our commitment... Read more...
Our Second Prototype Is Underway
Our Second Prototype Is Underway
 In this update, we'll share the highlights of our recent trip to Vancouver, British Columbia, where we collaborated with Precision Design, our trusted manufacturer. Let's dive into the key takeaways... Read more...