Updates

TOOL Pouch
Independent Pouch System - Patent Pending
Pouch designs have become synonymous with modern men's underwear, offering extra room in the front to prevent discomfort caused by the age-old issue of your "junk" sticking to your legs.... Read more...
Building an Underwear Brand - Our Journey & Material Order
Placing Our First Material Order
From the beginning, uncertainty clouded the creation of our underwear brand. Finding materials, fabrics, and design templates seemed like an insurmountable challenge. There was no formal guide on "how to... Read more...
Revolutionizing Comfort: Introducing the Ultimate Pouch Design in Men's Underwear
Revolutionizing Comfort: Introducing the Ultimate Pouch Design in Men's Underwear
Welcome to our blog post, where we delve into the world of men's underwear and introduce a groundbreaking innovation: the ultimate pouch design. Discover how we're revolutionizing comfort and addressing... Read more...
Creating Some of Our First Bands
Creating Some of Our First Bands
At this stage in our process, I have had to design some of our bands and start sending color samples to the manufacturer. I have never spent much time designing... Read more...
Polyester Underwear: Unveiling the Drawbacks and Why Modal Reigns Supreme
Polyester Underwear: Unveiling the Drawbacks and Why Modal Reigns Supreme
Discover the drawbacks of polyester underwear and why upgrading to Modal fabric is the smartest move. From limited breathability and softness to unsustainable production methods, explore how Modal fabric excels... Read more...
🌍 Choose sustainability! Modal fabric production requires less water and energy compared to cotton, making it an eco-friendly option. 🌳
🌍 Choose sustainability! Modal fabric production requires less water and energy compared to cotton, making it an eco-friendly option. 🌳
Discover the superior choice for your underwear with Modal fabric. Derived from the pulp of beech trees, Modal offers unmatched softness, moisture-wicking capabilities, and long-lasting colors. Unlike cotton, Modal fabric... Read more...
First Underwear Cut
First Underwear Cut
On Friday, May 5th, my colleague Ashley and I had the opportunity to visit Vancouver, BC, to meet with the manufacturer who is helping us with our project. The purpose... Read more...